Build a Business Automation by Phone Call: Describe It, We Draft It

The problem with workflow builders

Traditional automation platforms make you think like the tool: drag nodes, wire edges, configure retry policies by hand. The person who understands the business process (the ops lead, the founder) usually isn't the person building the flow. Build with AI closes that gap: the description is the spec.

Describe it, by typing or by voice

Open the builder and say what you want: "Every morning, pull new leads from HubSpot and call each one." You can type it, or literally say it, the builder supports voice sessions, so you can describe an automation over a phone call. Attach docs and URLs so the drafted plan is grounded in your systems rather than a generic template. Past sessions persist, so you can pick up a draft days later.

Review the plan before anything runs

The draft appears as a visual plan (triggers, steps, branches, wait nodes, and approval gates) on a canvas you can inspect node by node. Nothing executes until you approve it. You can dry-run the entire flow or test a single node in isolation, and every change lands in version history.

• Tokened webhooks + Listen mode: arm the listener, fire a test event from the source app, and the payload is captured as your trigger.
• Native app events: Gmail, Slack, and other apps can trigger runs directly, no webhook plumbing.
• Cron, polling, and sync replies: schedules, pollable tools, and synchronous responses for interactive flows.
• Pre-call and post-call hooks: fetch CRM context before an AI call and write results back after, using the same automation plan.

Runs that heal themselves

Production automations fail in boring ways: a third-party API blips, a rate limit trips, a payload drifts. Steps retry automatically with backoff, per-app circuit breakers isolate a failing integration instead of cascading, and anything that still can't complete lands in a dead-letter queue you can inspect and replay with one click. Stall detection and reconciliation catch the silent failures too, and human approval gates can sit anywhere in the plan where you want a checkpoint.

The killer combo no one else ships

Because automations share the same substrate as Crawlii's AI Agent and 304+ MCP integrations, an automation's output can place a phone call. The canonical example: every morning, pull new leads from your CRM, run a calling campaign with an AI agent, then post-call automations update the CRM and send a WhatsApp follow-up, one flow, not four products.

Pricing is per-use, not per-seat: an automation run costs 5 credits (≈ ₹4.80) plus 1 credit per integration call it makes, drawn from the same pool as calls and WhatsApp. You get 50 free credits on signup, enough to build and test-run your first flow.

Frequently Asked Questions