The Challenge
A growing B2B SaaS company was generating thousands of inbound leads through ads, webinars, and website forms. Their human SDRs could not keep up. Callers were put on hold, voicemails went unanswered, and warm leads cooled down. The sales team was spending most of its time qualifying low-intent leads instead of closing deals.
The Solution
The company deployed Crawlii AI voice agents to handle all inbound sales calls. The agents answered immediately, asked qualifying questions, handled common objections, and booked demos directly into the sales team’s calendars. High-intent leads were transferred to senior reps in real time.
Results
- 10,000+ calls/month handled without adding headcount.
- 40% higher demo booking conversion vs human SDR follow-up.
- Average lead response time dropped from hours to under 30 seconds.
- SDR cost per qualified lead reduced by 55%.
- 24/7 coverage across time zones, including nights and weekends.
How the Agent Qualified Leads
The agent used a structured qualification flow: company size, use case, current tools, budget, and timeline. It integrated with HubSpot and Google Calendar. Qualified leads got a booked slot; unqualified ones received a follow-up email with resources. Warm-but-not-ready leads were nurtured automatically.
Frequently Asked Questions
Can an AI agent really replace an SDR?
For initial qualification and booking, yes. Human reps still close complex deals, but AI handles the top of funnel.
How long did deployment take?
The full system, including CRM integration and prompt tuning, was live within two weeks.
What about objections and complex questions?
The agent was trained on the 30 most common sales objections. It transferred calls to human reps when confidence dropped below a threshold.